Can Google Caffeine Shake Up the SEO World?

In bloody battles between search engines Google has always come out as a winner. To hold its position of a preeminent leader it is constantly striving to introduce new technologies, innovative apis for google serp features and services. And now this mammoth search engine is rocking the cyberspace with its new system of indexing.

Innovative new indexing system was called Caffeine. Its name, as rumour has it, comes from a couple of coffee addicted developers, who were pulling an all-nighter sweating over their brainchild. Caffeine is not another regular Google update. It’s more like drastic re-engineering of the whole indexing architecture and infrastructure of this search engine. All these changes are aimed to improve searching process, provide users with more up-to-date search results and the largest selection of web content ever offered. So what is the way the new indexing system works?

Before Caffeine was introduced Google had scanned the information in layers. Some layers got indexed faster, some patiently waited for their turn for weeks. That system proved to be ineffective, mainly because of the long delays between the time the content was published and the time it got indexed. Besides web content itself is getting more and more complex: flash, images, video and real-time updates have become an integral part of webpages, which made an average webpage more complicated for search engines to analyze and index.

The new Google’s algorithm makes this analysis a lot faster, since it breaks the data in chunks and runs search engine updates non-stop on a global scale. That lets users get the information about new content quicker than ever before, regardless of the time and the place it was published.

That sounds like big pros with little cons, but that change has raised lots of worries among businessmen, who run their business on-line. The point is that with the advent of Caffeine page rankings (the order in which pages appear on Google after users enter particular search terms) may essentially change. For the businesses that live-and-die based on traffic that is generated by Google, this is pretty much of a big deal. Does that mean that companies will have to change their approaches to SEO to maintain their positions in search results?

Google will hardly ever unlock those secrets about Caffeine. But this new index has been live on some test servers and a lot has been said by Google’s employees, so we can draw some logical conclusions about the change that may potentially take place in search engines environment.

Like any coffee addict prefers freshly-brewed beverage, Google Caffeine may attach more emphasis to fresh content. If you have an authoritative site and are running updates on regular basis that bodes well for your SEO campaign. Stuffing your website with original up-to-date content you may significantly increase your chances of hitting the top of Google.

Hence we may conclude that with Caffeine advent onpage factors will acquire much greater importance in SEO. Not only killer content, but also good site navigation, keyword density and prominence, meta descriptions, alt tags etc. will play an increased role in getting high rankings.

New Google’s algo may also take a closer look at overall quality of your website. For example if your website is cluttered up with broken links, or its loading speed is riding low that is pretty likely to result in lower rankings. So you must brush and tune your site up to meet new Google requirements.

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