Advantages and Disadvantages to Search Engine Ranking Checkers

Search engine ranking checkers can play a vital role in a company or individual’s efforts to get their website ranked high in the search engine results for their targeted keywords.  These online services and software help to save enormous amounts of time from manually inputting google api position check a keyword into a search box and then trying to find your website in the results.  Ranking checkers will do the checking for you and provide you with results so that you can quickly discover where your website ranks for various keywords.

This not only saves you a lot of time but is very vital information to have.  The search engine ranking checker will help to identify where you rank on multiple keywords, help you monitor your progress and track your trends, and also help you to monitor how your competitors are ranking for those same keywords.  The ranking checkers basically help to make keyword tracking more efficient.  It can help you to know where you should focus your efforts as you begin to climb your way up the search engine results for various keywords.

Another major advantage to search ranking checkers is that they are widely available, including many free versions.  If you need more sophisticated tracking and reporting features there are also paid versions available as well. 

However there are a few disadvantages or potential drawbacks to search ranking checkers to be aware of also.  One potential drawback has to do with the fact that there are multiple variables involved which could give you different results for your keywords.  There are universal and personal as well as local results provided by search engines which can mean that the keyword rankings can differ for different users.

Another potential problem is that at times it may be hard to get results back from the search engines, particularly Google.  Previously Google provided an API that returned search results and ranking data.  However, a few years ago Google discontinued it and substituted it with an AJAX version which is not considered to be as effective.  When an API is not available, the search engine ranking checker must scrape the data somehow which can end up using a lot server resources.

Although there are some drawbacks to search ranking checkers and the results may vary across users or different results, these services and software tools still do provide a very important function, which is to help you and your business track multiple keywords automatically without having to manually input each one and then search and search until you find your website.  It makes your keyword tracking much more effective so that you can target your next steps in your search engine optimization efforts.

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